Case studies
What the problem was, how the solution works and what came out of it. Client names appear only where I have permission.
every morning, manually
daily, automatic
The daily check nobody has to do anymore
Open the insolvency register every morning and compare it against a customer list. A service does that now, and it only speaks up when a name actually appears.
0
manual checks per day
assumptions
solid measurement
Getting named in AI answers, not just ranked by Google
Assistants kept recommending the competition and nobody could say how often. First measure, then establish the noise floor, then rebuild the content.
41 to 4 %
text position of the first product mention
A website rollout that repeats itself
New markets had to go live quickly, each with its own content. Instead of every country starting from scratch, one template does the heavy lifting.
one template for all
every market built separately
Taking the clicking out of the content system
In a large CMS the same steps repeat on every page. Across hundreds of pages that adds up to days.
one
five steps per page
A site for an industrial service provider
The old site did not show what the company can do, and it was hard to read on a phone.
clear service structure
unclear structure
A website for a model academy
Prospective students should understand the courses and get in touch without having to call first.
a form with the details
enquiries by direct message only
A studio website the team maintains itself
Prices and services change constantly. Before, every change needed somebody from outside.
35 s
from edit to live
AI training on site, on real tasks
The team had heard about AI but did not know where it genuinely helps in their own day.
their own tasks solved
theory about AI
A tool that takes over a production process
A recurring process cost time every day and regularly went wrong, because the data was collected by hand.
runs and reports
collected by hand daily
Second level in IT support
Faults in systems, networks and telephony need someone who carries on where the first level stops.
closing it on site
passing it along