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Enterprise rollout Global consumer goods brand
A website rollout that repeats itself
New markets had to go live quickly, each with its own content. Instead of every country starting from scratch, one template does the heavy lifting.
Before
every market built separately
After
one template for all
The problem
Until then every new market site was largely rebuilt from scratch. That cost time, and the sites drifted apart visually and technically.
What I built
A master template in Adobe Experience Manager that the country sites derive from. Content is translated and adapted rather than rebuilt, while the structure stays the same.
The result
The site went live, and the same template carried further rollouts. Over the years that has grown into more than a hundred website rollouts.
Built with
- Adobe Experience Manager
- Master templates
- Editorial work